Tuesday, March 14, 2006

The revolution will not be televised. But it will be podcast.

"The revolution will not be televised." When Gil Scott-Heron wrote and pronounced those famous words, it was a indeed a revolutionary time. Ethic, racial, and sexual barriers were being broken down. And a president was about to be taken down.

Of course, Scott-Heron didn't literally mean that the revolution wouldn't be televised. Rather, he was saying to other activists that they couldn't stay home and watch it all unfold. They had to PARTICIPATE.

In today's new media revolution, that is more true than ever. Ad agencies can't merely talk the talk of weblogs, they need to embrace them themselves. See Hill Holliday for an excellent example:

http://www.hhcc.com

The same's true of every marketing or communications company, and ever client that employs them. Each need to fully embrace the plethora of new choices available to reach and and communicate with their customers. And their non-customers. Hell, even their enemies.

Because if one thing is certain, it's this: the consumer will ultimately define what a company stands for. Ad agencies are losing the power to shape that definition as we speak, and soon it will be gone. They can either engage consumers in conversation and put their point of view out there for discussion, or they can ignore them.

If they choose the latter, their obituaries will surely be televised AND podcast.